Client Context
LEGO Romania was preparing its annual business kickoff and wanted to energise teams while introducing key marketing campaigns linked to its football partnerships and product launches. This included collaborations with well-known footballers and LEGO football-themed sets inspired by global tournaments.
LEGO Romania saw an opportunity to bring the excitement of football into the experience itself — using its energy, pace and universal appeal as a framework for engagement.
To bring this to life, they reached out to our team at Catalyst Romania.
Program Objectives
- Energise the conference - Create a high-energy start to the year that reflects the excitement and momentum of football season.
- Connect teams to key marketing themes - Bring LEGO’s football partnerships and product launches to life in a memorable, experiential way.
- Strengthen collaboration and engagement - Encourage teamwork, communication and shared focus through immersive, interactive challenges.
- Create a seamless participant journey - Design an experience where energy, engagement and connection build naturally from one moment to the next.
Our Approach
Activities: Fever Pitch & Quickfire Soccer
Participants: LEGO Romania employees
Format: Football-themed immersive team building experience
We hosted the experience at the Football Museum Bucharest, a venue that immediately reinforced the football theme and set the tone for the day.
Participants were first immersed in Fever Pitch, a high-energy energiser designed to spark excitement from the outset.
From there, the energy flowed into Quickfire Soccer, a fast-paced team challenge simulating the dynamics of a live football match.
Throughout the experience, teams balanced competition with collaboration, ensuring success depended on coordination, shared focus and collective decision-making.
We carefully designed each activity to connect seamlessly to the next, creating a continuous journey of energy, rhythm and engagement.
Outcomes & Impact
The experience successfully brought LEGO Romania’s conference themes of football and energy to life in a dynamic and immersive way.
Participants:
- Engaged with the company’s marketing campaigns and football partnerships
- Strengthened collaboration and communication
- Experienced the importance of fast decision-making and coordination in action
- Shared a strong sense of energy and alignment
The Result
The client delivered a highly engaging and memorable conference that emotionally connected attendees to the company’s theme. Football provided a powerful and relatable framework for exploring teamwork under pressure — fast, dynamic and highly collaborative.
By transforming the conference into an immersive experience, we helped LEGO Romania turn their business kickoff into a shared journey of energy, connection and alignment that participants will remember well beyond the event.
